I love butter. I use, enjoy, indulge in, am happy when there’s butter in my house.
It’s not ALL I buy, but I look for it at bargain prices so I can the most bang for my buck. I mostly shop at the closest groceries and that’s Safeway. Sometimes I make a drive to Carmel’s Bruno’s where I not only get a rare food emporium experience but also proximity to the fabuloso Pacific Ocean. And Bruno’s is generally first class, delightful, pricier on most things …though not all.
But I’m talking BUTTER here. Bruno’s is always $2 bucks more a pound than Safeway. I know that. They rarely change their price, about $6.99 a pound. Which is actually cheaper than the River Inn grocery store in Big Sur. BUT…..Yo, Safeway! What up?
For the past six months or so SAFEWAY has taken upon itself to escalate up and drop down the price of butter on a daily basis. Can they possibly imagine, especially in these frugal and trying times, that the customer does not notice? A pound of butter cost $2.99 on Tuesday and $4.99 on Friday and maybe $3.69 on Thursday.
I’ve had impassioned discussions in those aisles (next to the yogurt and cheese) with other shoppers ALL OF US registering shock and awe. Nobody likes it. A lot of us just walk away.
Safeway must be consulting with the knuckleheads who sell cigarettes and gasoline, another arbitrary up one day down the next up higher after that marketplace. Or the bread and coffee guys. WELL WE NOTICE! CUT IT OUT.
This is chancy misbehavior for a retailer, in fact, bordering on psychotic. The country is feeling as if it’s being screwed with on every level these days anyway. We don’t like that either. But you’re a store. Unlike Obamacare, we can take our business elsewhere. Straighten out and fly right. This is practically bait and switch. Screw you!