PACKAGING: 21st CENTURY DILEMMA
For the past ten years I have been unable to find a package I wanted to get inside that the producer of the package made sure I wouldn’t get inside to get their product.
How can that be. And yet it be. The too clever by half manufacturers of anything you can name figured out how to make plastic uninvasive, metal foil untearable, boxes unopenable. I just got a goddamn box of soup that was so complicated to squeeze, press, pop and tear that I finally stabbed it center and got about half in my cookpot and will never buy it again. And the soup was really good! though I’d never buy it again.
What are the drug addled moronic idiot stupid knuckleheads who make packages thinking. You cannot find the entry to a bag of catfood, a chunk of cheese, a box of cookies, or sliced salami in airless wrap without using a pair of scissors. There is no greater incentive for fresh vegetables than to know for sure that you can get at it and eventually eat it. And now the insanity is part of daily internet visits.
A headline leads to a story leads to a page leads to a bouncing page leads to a bouncing page with video then a video with commercials then a blocked out screen with warnings or offers of something you never wanted which leads to no longer caring about the interesting headline that led you there.
Which leads me to believe that authors of on-line articles are in cahoots with the guys who put soup in un-openable boxes.
And that not a single one of them is interested in the consumer actually getting to the product being sold.
UPDATE: I DISCOVER IT IS MUCH COVERED PREVIOUSLY AND HAS BEEN NAMED